Honors Contract

During the Fall 2023 semester, I completed an honors contract in my advertising and integrated marketing communications course. My project explored the advertising communication process and economic effects of Absolut Vodka's "Bottles in the Wild" advertising campaign on consumers, competition, retailers, distributors, suppliers, etc. The goal of this project was to show that I understand the overall concepts of Integrated Marketing Communications and how it impacts the synergy of a company. Furthermore, I demonstrated my understanding of the impact a campaign can have on specific parties outside of the particular company.